Poof It is a brand of CurlWise, LLC. We are committed to making anything from styling to shopping frugal, efficient, and simple. We want to break the mold at any chance possible in order for you to express your individuality to your fullest potential. Poof It is designed with the idea that everyone with naturally curly hair should be able to style their hair easily. It is perfect for the twa to long hair. Poof It can guarantee that our 100% satin does not damage your hair, it is flexible enough to shape to your desired style, and the creation of many styles is simple.
Poof It was a long time coming. I (Jennifer Harris), Founder of CurlWise, LLC and the Poof It, discovered that styling is SO limited in the natural hair community. I did the big chop back in 2011 leaving only about an inch of hair on top of my head. As it grew out to a twa that I could actually style, there was nothing to use for styling maybe except for an elastic headband. After about a year, I decided to take matters into my own hands and create a product that would grant me versatility in styling just like those who have straight hair. Fast forward to about 2014, I realized this was a common problem with most naturalistas. I had to bring it to the community. It is something that I have used from the beginning of my journey until now. I just knew that releasing it to the public is the right thing to do.
With the launch of this product, we want to remind everyone that it is important continue to express your individuality and really own what you have on your head. In order to wear Poof It, you must pledge to own your individuality, kiss the haters goodbye, wear it wherever you go, celebrate other women, and have fun with it.